Has fascinate by sally hogshead been sitting on your reading list. Fascinate, revised and updated by hogshead, sally ebook. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. The books conclusions are putatively supported by research done with 1,000 generation x professionals. Fascination is the most powerful force of attraction, drawing customers into a state. Discover your highest value through the science of fascination. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. How to make your brand impossible to resist by sally hogshead overview a newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to consumers. Learn more about the fascinate system from the internationally acclaimed and bestselling books by sally hogshead. How to fascinate with sally hogshead posts facebook. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not.
By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. In 2010, harpercollins published hogsheads book, fascinate. Com book its not your customers job to know what makes you different. The science of fascination is based on hogshead s decade of research with 250,000 initial participants, including dozens of fortune 500 teams, hundreds of small businesses, and over a thousand clevel. Once you know what makes you valuable to others, you are more authentic and confident in manner. Sally hogshead has authored 2 ny times bestselling books. Fascinate how to make your brand impossible to resist. The author, sally hogshead, does a great job of weaving entertaining stories into this book. Tom peters whenever your message hasnt reached a customer, peer over at sally hogshead s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime.
Sally hogshead and the fascinate test were a 10 on the cultural impact meter. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps. Fascination is arguably the most powerful of product attachments. Get this book free when you sign up for a 30day trial. This book is a fascinating read of sally hogsheads amazing experiences that. Thats the bad news youll get from reading fascinate, by sally hogshead.
I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. Fascinate by sally hogshead summary in hindi audible. I quote this book so often i deserve a referral bonus. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. How to fascinate with sally hogshead home facebook. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. Fascinate share book recommendations with your friends. With examples that are both down to earth and delicious, hogshead reveals the 7 emotional triggers you can use right now to create buzz not static with your audience. Your seven triggers to persuasion and captivation, she. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. By 24, she was the most awardwinning copywriter in the u.
How to make your brand impossible to resist revised and updated by sally hogshead isbn. If you are not creating a negative response from somebody, youre probably not very fascinating to anybody. Sally hogshead after graduating from duke university, sally skyrocketed to the top of the advertising elite, creating tv commercials for brands like nike and cocacola. How to make your brand impossible to resist by sally.
How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Sally hogshead new york times bestselling author, hall. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Your 7 triggers to persuasion and captivation, sally hogshead explores and explains the irresistible influence of fascination. Written by sally hogshead, audiobook narrated by sally hogshead. To explore and explain fascinations irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting indepth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.
This book is a fascinating read of sally hogsheads amazing experiences that have shaped the information and research within it. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. How the world sees you, and fascinate how to make your brand impossible to resist. Pick up the key ideas in the book with this quick summary. Fascinate a newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to consumers. Ive read sally hogshead s fascinate twice in the last 12 hours. Unlocking the secret triggers of influence, persuasion. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. How to make your brand impossible to resist by sally hogshead.
Fascinate sally hogshead ebook harpercollins publishers. How to make your brand impossible to resist by sally hogshead i dont remember how i discovered this book, but im glad i did. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Sally s book gives you the tools, clarity and positioning to own your brand. Where you go on vacation which book you buy off the shelf structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how. When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. Make no mistake, sally hogshead s fascinate puts all other marketing literature to shame. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs.
In fascinate, author sally hogshead helps us realize our potential for fascination. Fascinate, revised and updated free summary by sally hogshead. This extensively revised and updated edition includes hogshead s latest research on the science of fascination. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path of becoming a science. Fascinate, revised and updated sally hogshead hardcover. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. Fascination is the most powerful force of attraction, drawing customers into a state of. The hardcover of the fascinate, revised and updated. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your. It is a wellwritten and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. The stories themselves work in the finest tradition of teaching and. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation.
Check out the videos for a sneak peek at whats inside. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. For this months book club, i chose sally hogsheads book fascinate. Everyday low prices and free delivery on eligible orders. Access a free summary of fascinate, revised and updated, by sally hogshead and 20,000 other business, leadership and nonfiction books on getabstract. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. With her internationally acclaimed book, fascinate. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascin.
Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. Signin to download and listen to this audiobook today. As an entrepreneur as all artists are, i know i have to market my services and get really clear and specific about what exactly im marketingthat is, my brand. Fascinate, revised and updated and millions of other books are available for.
To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Highly enjoyable look at what has grabbed people through the ages. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Love sally hogshead and her wisdom and her passion for this topic. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only.
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